Digital growth and ecommerce support for Blakesleys.
Blakesleys has evolved from a website migration into a long-term commercial partnership covering ecommerce, WordPress, WooCommerce, SEO, content, advertising, product launches and creative production.
NF Digital supports the platform as it grows, helping Blakesleys build search visibility, strengthen product journeys and generate better enquiries across verandas, pergolas and outdoor living solutions.
THE CHALLENGE
Blakesleys needed more than a replacement website. The previous Shopify setup restricted flexibility, content development and long-term SEO opportunities.
The business required a digital platform that could support an expanding product range, give the team better control over product content and create a stronger foundation for search visibility, enquiries and online growth.
The real objective was commercial: build a platform that could keep improving as products, campaigns and customer behaviour changed.
Our role in the partnership
Platform and ecommerce
- Shopify to WordPress migration
- WooCommerce implementation
- Product and category structure
- Performance and support
Search and content
- Technical SEO and structured data
- Product content development
- Landing pages and internal links
- Search Console and analytics review
Marketing and creative
- Product photography and imagery
- Promotional video production
- Paid advertising funnels
- Brochures, email and social assets
Featured work
Homepage and enquiry journeys
WordPress and WooCommerce give Blakesleys more control over products, content, SEO and conversion-focused page layouts.
Pergotec M6 Pro launch
Landing pages, SEO content, product imagery and campaign assets support new product visibility and enquiry generation.
Product photography and content
Product imagery, descriptions and supporting content help customers understand options before contacting the sales team.
AI-assisted product video allowed Blakesleys to create campaign-ready promotional assets at a fraction of the cost and production time of traditional high-end video production.AI-assisted product video
The solution
NF Digital migrated Blakesleys from Shopify to WordPress and WooCommerce, creating a more flexible foundation for ecommerce, content development and search-led growth.
Since then, the platform has been refined through technical SEO, structured data, landing pages, product content, analytics review, performance optimisation and ongoing support. Each improvement is designed to make the site easier to find, easier to understand and easier to enquire through.
The partnership now extends beyond the website itself. Product photography, promotional video, paid advertising, social media creative, email assets and downloadable sales materials all support the same commercial goal: better quality enquiries and stronger long-term visibility.
Why this matters
Blakesleys demonstrates NF Digital’s long-term approach to digital growth. The value is not just in launching a website. It is in continuing to improve the whole online presence through ecommerce, technical development, search optimisation, creative production and marketing refinement.
The result is a platform that can grow stronger each year, attract more qualified visitors, support new product ranges and generate better commercial enquiries.
Continue reading
eCommerce
WooCommerce, product content, ticketing and selling workflows built around real operations.
SEO
Technical quality, content structure and ongoing search improvement for business websites.
Client Partnerships
More examples of long-term digital growth and continuous improvement.